HEY, I'M KAT (SHE/HER)
I'm a podcasting & storytelling strategist creating unconventional & unpretentious podcasts that turn ears
Podcasting comes with plenty of ups and downs — my goal? Less doubts, more delight.
I partner with you to create a podcast that amplifies your visibility, business, and impact — eliminating overthinking, overwhelm, and some other word that starts with “O” that communicates that I want to get you out of your head and into action.
And, while I promise I’ll never actually force you to do anything, it is true that I’m slightly stalkerish when you work with me. Ghosting is so cheugy anyway! (Cheugy is the opposite of trendy, in case you don’t read the Urban Dictionary for fun like I do.)
(And — before you ask — yes, this is a real quote from my client, team coach Silja Wolff, not someone I’ve held hostage ;))
“Kat didn’t let me back out, but forced me – in a charming, loving way – to succeed.”
I started podcasting way back in 2017 when I had to explain to most people what a podcast actually is (though to be honest, I still have to do that sometimes!).
I’ve always been a learner – from teaching myself how to build websites to, yep, podcasting, I just jump in. And I’ll admit: Armed with my degree in Journalism, Media, and Cultural Studies coupled with years of marketing experience in South America, the US, and Europe, I arrogantly thought, “I got this.”
True story: I’m a journalist and marketer turned podcaster
MAYBE THE MOST IMPORTANT "PERSON" IN MY LIFE
My pup Bodo
That was the start of my journey to creating a strategic approach to podcasting that simplifies the process and creates consistent results. Now, I help business owners master the skills to create a podcast that attracts attention — one that doesn’t just hook listeners, but also turns them into clients.
“There has to be a better way.”
It wasn’t all bad – the response and relationships I built were amazing, but I thought,
Cue late nights editing the next day’s episode, realizing recording in a *literal* glass box ain’t a good idea, and generally making every mistake in the book.
As a queer woman and third culture kid, making sure we hear from more diverse voices is not just something I care about, but I know is something that we all benefit from. Join me to create change by stepping up, taking the mic, and speaking up!
Unheard voices
Hot take: Listeners are not just a number, but real humans. Manipulation, pushy sales tactics, and “bending” the truth make me go ick! I’m about helping you reach your podcast goals by giving actual value, not using smoke and mirrors.
Ethical marketing
I don’t believe there is one right way to podcast (getting bad flashbacks of “One Ring to rule them all” when I hear that). It’s about creating a strategy tailored to you. Not just because it makes the whole thing more fun, but because it works.
Personalization
What I care about:
Realizing I could make creating stories my job led me to get my degree in journalism, media, and cultural studies.
Book nerd turned journalist
2010
WHERE I AM NOW
FINALLY MAKING A DIFFERENCE
I FOUND MY CALLING
THE MARKETING YEARS
THE BEGINNING
After graduating, I built up a global marketing career, working in Peru, NYC, and London before coming to Berlin.
Marketing wiz
2013
WHERE I AM NOW
FINALLY MAKING A DIFFERENCE
I FOUND MY CALLING
THE MARKETING YEARS
THE BEGINNING
As the Head of Marketing at a tech startup, seeing few women in leadership led me to create the Leading Rebels podcast.
First-time podcaster
2017
WHERE I AM NOW
FINALLY MAKING A DIFFERENCE
I FOUND MY CALLING
THE MARKETING YEARS
THE BEGINNING
I co-founded CoWomen, a community club & coworking space for women, with kickass women Hannah + Sara.
Co-Women Co-Founder
2017
WHERE I AM NOW
FINALLY MAKING A DIFFERENCE
I FOUND MY CALLING
THE MARKETING YEARS
THE BEGINNING
That brings us full circle to today! I've worked with dozens of peeps and organizations to grow their audience, impact, and business with a podcast & beyond as their strategist.
I also continuously innovate myself: Since my start with Leading Rebels, I’ve launched a private podcast, a podcast around creativity, and am producing an investigative podcast on likability & belonging. (Check them all out further down this page!)
Serial podcaster + Podcasting & Storytelling Strategist
2018
WHERE I AM NOW
FINALLY MAKING A DIFFERENCE
I FOUND MY CALLING
THE MARKETING YEARS
THE BEGINNING
JOURNEY TO PODCAST NUT
That lets me experiment and see what does (and doesn’t!) work, which means I can bring you truly tried-and-tested methods. Add in my experience in journalism and marketing and boom: You got the perfect blend of skills and experience that lets me help you create a podcast that pops.
I have my hands in alllll types of podcasting (headphones have become my accessory of choice, no kidding).
My secret sauce
Speaking about bigger companies, I work with them too, like the Canadian Embassy to an international development agency (Coaching peeps from Nigeria to Ecuador to Yemen was rad)
Contributing Podcaster for Bookboon, the Netflix of corporate learning solutions, Podcast Consultant for si:cross, a software for company internal podcasts
Podcast Selection Expert for Blinkist, a content subscription service with 20+ million users (I reviewed over 150 podcasts!)
Some of the PODCAST PROJECTS I'VE BEEN INVOLVED IN:
Let's Collab
1. Schedule a free game plan chat
First, we have a chat so we can map out how you can reach your podcast goals and if I’m the right person to get you there (if that’s not the case, I’ll let you know!). No pressure (or strings) attached.
2. Snag a personalized strategy & ongoing feedback
I’ll get up close and personal with you and your biz so we can co-create a step-by-step action plan for your podcast. Once you get into action and implement it, I’ll also be along for the ride to answer any Qs that pop up and give you feedback.
3. Supercharge your business with your podcast
You did it! Now you’ve got a podcast that amplifies your visibility, business, and impact. And you even had fun along the way 😉.
- Melissa Mayo, Food Network Chef + Host of the "Melissima" Podcast
“Kat is aaaaaaammmazing. She is a powerhouse and has such a wealth of knowledge, but she provides simple solutions designed to make podcasting easy… Brava Kat!”
Where you might have heard my voice:
Want to book me for your podcast, event, or social media happening? Or just snoop a bit more to find out more about me?
Episode 24: Grow your brand by hosting your own podcast
Episode 61: Grow Your Business with Podcasting
Episode 96: How to Launch a Podcast
Episode 13: How to face your fear and do it anyway in podcasting
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fun fact
Here’s the full list: Forchheim, Germany → Cochabamba, Bolivia → Lima, Peru → Santo Domingo, Dominican Republic → Nuremberg, Germany → Maryland, USA → Luxembourg, Luxembourg → Cardiff, UK → Seville, Spain → Cardiff, UK → Lima, Peru → NYC, USA → London, UK → Berlin, Germany
#1
I’ve lived in eight countries and moved 13 times
fun fact
I spent time at Random House, working for an indie publisher, and even being a freelance editor. One client and I jived so well, I kept working with her over eight years (!). Fun fact within a fun fact: I’m more of a fantasy lover, but for her, I edited romance novels (they were clean romances though, get your head out of the gutter!).
#3
I spent a stint in the publishing industry
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fun fact
I hate cooking, but love baking. It runs in the family: My grandma's Plätzchen (German Christmas cookies) are legendary. And if you want to bribe me, send me over some Twizzlers!
#4
Sugar is my #1 weakness
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BOOK A FREE CHAT
LIKE MY VIBE?
Grab your hot beverage of choice (milk with coffee for me ;)) and let’s map out how you can reach your podcast goals – no pressure or strings attached: